In an effort to help their audience of at-home cooks be more environmentally friendly, digital magazine Epicurious will no longer share recipes made with beef.
The outlet made the announcement on Monday, though Epicurious had quietly slowed publishing new beef recipes since Fall 2019.
In several stories published on Monday, the outlet went on to explain why it is pushing forward an “effort to encourage more sustainable cooking.”
“We know that some people might assume that this decision signals some sort of vendetta against cows—or the people who eat them. But this decision was not made because we hate hamburgers (we don’t!),” a story written by David Tamarkin, the digital director emeritus, and Maggie Hoffman, a senior editor, reads. “Instead, our shift is solely about sustainability, about not giving airtime to one of the world’s worst climate offenders. We think of this decision as not anti-beef but rather pro-planet.”