Packaged food industry is riding the wave of coronavirus as the pandemic massively impacted its consumers’ dietary behaviour. Demand for packaged food and beverages is witnessing a sharp increase as lockdown prompted shoppers to panic buy all packaged food items.
Over the last few years, this consumer-driven industry underwent copious shifts, courtesy of the ever-changing demands of buyers and substantial innovations. Rise of health-conscious consumers dented demand for processed food and fuelled organic food market growth. However, processed food appears to have staged a comeback amid the COVID-19 quarantine. Restaurants unable to open their doors due to social distancing forced consumers to order online and dine at home. Millennials, who are otherwise less brand loyal, are now returning to trusted brands and comfort food. Home-cooked food is now considered safer than junk items. High unemployment rate and restricted travel are also boosting the sales of packaged food. Thus, coronavirus is