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‘Not anti-beef but pro-planet’: recipe website reveals it secretly took cows off the menu | Beef

The food website Epicurious will no longer feature beef in its recipes, in an effort to help drive more sustainable consumption.

The decision to cut cows from the menu was announced on Monday, but the organisation is confident readers will not miss the meat – because it actually made the change a year ago and has not published a beef recipe since.

“We’ve cut out beef,” said Maggie Hoffman, the senior editor, and David Tamarkin, the former digital director, of the site. “Beef won’t appear in new Epicurious recipes, articles, or newsletters. It will not show up on our homepage. It will be absent from our Instagram feed.

“We know that some people might assume that this decision signals some sort of vendetta against cows – or the people who eat them. But this decision was not made because we hate hamburgers (we don’t!). Instead, our shift is solely

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Epicurious stopped publishing beef recipes for ‘sustainable cooking’

In an effort to help their audience of at-home cooks be more environmentally friendly, digital magazine Epicurious will no longer share recipes made with beef.

The outlet made the announcement on Monday, though Epicurious had quietly slowed publishing new beef recipes since Fall 2019.

In several stories published on Monday, the outlet went on to explain why it is pushing forward an “effort to encourage more sustainable cooking.”

“We know that some people might assume that this decision signals some sort of vendetta against cows—or the people who eat them. But this decision was not made because we hate hamburgers (we don’t!),” a story written by David Tamarkin, the digital director emeritus, and Maggie Hoffman, a senior editor, reads. “Instead, our shift is solely about sustainability, about not giving airtime to one of the world’s worst climate offenders. We think of this decision as not anti-beef but rather pro-planet.”

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Epicurious Will Stop Publishing Beef Recipes In A Move It Calls ‘Pro-Planet’ : NPR

Digital food magazine Epicurious has announced it will stop publishing new recipes featuring beef in an effort to promote more sustainable cooking.

Ben Hasty/MediaNews Group/Reading Eagle via Getty Images


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Ben Hasty/MediaNews Group/Reading Eagle via Getty Images


Digital food magazine Epicurious has announced it will stop publishing new recipes featuring beef in an effort to promote more sustainable cooking.

Ben Hasty/MediaNews Group/Reading Eagle via Getty Images

Digital food magazine Epicurious will no longer publish recipes featuring beef in what it says is an effort to help home cooks become more environmentally friendly.

The Condé Nast-owned publication announced the change in an article published Monday but revealed that it “actually pulled the plug on beef well over a year ago.” Senior editor Maggie Hoffman and former digital director David Tamarkin explained that because of cattle’s carbon footprint, cutting out — or even cutting down on — beef makes

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Epicurious Says It Will Stop Publishing Recipes With Beef

  • Epicurious will stop publishing recipes with beef to encourage sustainable cooking.
  • The move was announced on Monday, but the food site has been cutting beef recipes since 2020.
  • Readers and chefs called cutting beef “drastic,” with some people un-following the platform because of the decision.
  • Visit Insider’s homepage for more stories.

Food website Epicurious announced on Monday that it is cutting beef from its content, eliciting a mix of responses from its reader base. 

In an Instagram post, the site announced that beef-related information would not appear in recipes, articles, newsletters, or on social media. 

“We know that some people might assume that this decision signals some sort of vendetta against cows — or the people who eat them. But this decision was not made because we hate hamburgers (we don’t!). It’s about sustainability and being pro-planet,” Epicurious wrote in the post.

It added that its mission would remain

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