Day: July 26, 2020

When It Comes to a Recipe, What’s in a Name?

Back in May, the response was swift when Milk Bar’s Christina Tosi uploaded a video of what she called her “flaky bread.” Instagram commenters quickly pointed out that the unleavened rounds were essentially South Asia’s paratha by another name, while Tosi’s recommendation to add scallions might also call to mind a riff on Chinese scallion pancakes. With neither mentioned in Tosi’s description, critics on social media saw the dish as another food industry whitewashing gaffe. But this wasn’t the first time “flaky bread” caused problems online.

In 2014, Bon Appétit posted a similar dish. Developed by Alison Roman, that “flaky bread” recipe was simple, accompanied by no context besides a quick prep tip in the headnote. As with Tosi’s recipe, keen observers homed in on its similarity to paratha, and by May 2020, readers had begun weighing in with comments like: “Not a single mention of where

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